You need a system, not a website. One that moves automatically.
Everything you need for consistent leads, handled for you. We build you a lead system: a new website that brings in leads, texts and emails you the second one comes in, and lets them book a time right away. If you can't get to a lead, automatic follow-ups keep working it for you.
More customers. More revenue. More peace of mind.
Your business needs a system for consistent leads.
See what we can build you. One monthly price covers all of it.
A professional website to start your system
You need a fast, clean, modern website that's mobile friendly and AI friendly too. We build you a professional website to start off your lead system.
You see it live before you pay anything.
Lead forms that capture interest right away
Lead forms are built into your website to capture a lead's information the moment they show interest in your offers.
Name, email and phone, in one quick step.
Motivated leads book a visit or a call, right away
After someone fills out a form, the same card asks them to book a time to come in or to schedule a call with you.
You get the request by text and confirm it with a reply.
Text and email alerts in real time
The second someone fills out a form on your site, you get a text and an email with their name, phone and what they want.
You reach them while they're still interested.
- Phone
- (555) 555-0142
- brianna@example.com
- Note
- Wants a free consultation this week.
- Phone
- (555) 555-0187
- marcus@example.com
- Note
- Found you on Google, asked about pricing.
Cited in more AI answers
Your site is built so AI tools can read it and name your business when people nearby ask for one.
We handle every site edit
No more chasing your "website guy" or an agency for edits. You get a modern dashboard to put in your requests, track their progress and attach anything that's relevant to the task.
All without long phone calls, emails that go unanswered or late nights across time zones. We turn around most requests in 48 hours.
A built-in CRM for your leads
Everything goes into your custom CRM, so you see all your hot leads and prospects in a modern, clean way. Nothing slips through the cracks.
All your conversations in one inbox
Every text and email with your leads lands in one place. Reply by text or email from the same screen, and you can see how each person reached you, so you answer the same way.
Every contact's history in one place
Open any lead to see their whole story on one card: every message, call note and update, saved and organized. Call, email or schedule a call back in one tap.
Hosting handled for you
No more separate website bills. Hosting and upkeep are included with your site.
That means no more paying Wix, GoDaddy, Shopify, WordPress or anyone else.
Every missed call gets a text back
Most calls to a small business go unanswered while you are busy on a job. When you miss one, Missed Call Text Back sends the caller a follow-up text, automatically and within seconds.
We send a personal text in your brand's voice that looks and sounds natural to your prospective customer, to win you more business.
Hey, this is Will. I'm with a customer right now. How can I help you?
A personal text, in your brand's voiceMore Google reviews, automatically
Move a customer to Win in your CRM and your Google review link goes out by text and email, after a delay you set, while they're still happy.
One ask per customer, never a nag. Review count and recency are what move you up the map.
Speed to Lead Plus+ follows up for you
The business that replies first wins the lead. Every form, call, chat and ad lead gets a text and email from your business within a minute, with your offer and a link to book, and the follow-ups keep going while you're busy running your business. The moment they reply, the follow-up stops and the reply lands on your phone.
Win back leads that went quiet
Re-engage leads that are 30 days old or more with a text campaign from your own number. Pick the quiet ones in your CRM, and a short series of three friendly texts goes out over a week, each with your offer and a link to book.
You start it, the rest runs on its own. The moment someone replies, the series stops and the reply lands in your inbox. The people who already asked about you are the cheapest leads you will ever get.
Hi Sam, Will at Your Business here. We still have a spot for your free consultation if the timing is better now. Want me to hold one this week?
Hi Sam, Will again. Spots are open this week if it works better now. Reply YES and I will hold one for you.
Yes! Can I come by Thursday?
Lands in your inbox, the rest of the series is cancelledHow we get you more leads over time.
Once your site is live, we start building your AI mentions. People ask ChatGPT, Claude, Google AI and Gemini before they ever search Google, and we build your site so AI can read it and name your business. Your competitors aren't doing it yet, so there's still a window to show up without ad spend.
Real case studies. Real mentions.
Google's own report, last 90 days. New clients the day they sign, typically zero AI mentions, next to sites we built and manage for real customers over the same 90 days.
A new client's existing site, the day they signed. Ninety days, not one appearance in an AI answer. This is the flat line most local businesses are on right now.
A real customer's site, built and managed by us. Over 1,000 appearances a day by September, and climbing.
Another new client's existing site. One appearance in ninety days. The site exists, but it gives the AI nothing to read, so it never gets named.
A second customer, same method. A steady climb across the whole ninety days, up to a couple of hundred appearances a day.
From AI answers to your new customer.
The new way to get customers in your business.
Someone nearby asks ChatGPT, Google AI, Claude or Gemini a question your business can solve for them. That question used to be a Google search.
Yours is built to be read: clean structure for AI answers, schema, real solutions you provide that answer the prospective client's search intent. Your business gets the mention and the organic clicks.
Your new website is organized cleanly, answering the intent of your new customer. They fill out a contact form.
You get an SMS text and email with the customer's contact information right away so you can contact them, free with your new site.
Built first. Paid for when you love it.
We build your full site for you to see first. Once you love it, we transfer your domain over and you go live.
Simple pricing, nothing hidden.
The $999 design and build is waived on every plan right now. You see your site before you pay anything. No setup fees and no contracts.
Starter
A new site that gets you found.
- Website, built for you
- Cited in AI answers
- We do your website edits
- Hosting included
- Your domain stays yours
Want a text the second a lead comes in? Growth adds that plus your CRM for $200 more a month.
Growth
Know the second a new lead comes in.
Everything in Starter, plus:
- Lead capture forms
- Leads book a visit or call
- Lightning Text & Email Alerts
- Built-in CRM
- All your conversations in one inbox
- Every contact's history in one place
Running your own ads? Add Lead Connect for $49/mo and those leads land in your CRM too.
Dominate
Every lead followed up for you, automatically.
Everything in Starter & Growth, plus:
- Speed to Lead Plus+: text & email automation
$149/mo$0 - Missed Call Text Back
$79/mo$0 - Automatic Google review asks
$79/mo$0 - Lead win-back text campaigns
$79/mo$0
Required for business texting: US carriers require every business that texts its customers to complete 10DLC registration, verified with your federal tax ID, and to text from its own line. The line is $10/mo and texts in or out are $0.025 each.
Compare the plans
Every feature, and which plan it comes with.
Add more to your lead system
Everything above comes with your site. Add-ons bring in more: more AI answers you show up in, a 24/7 chat on your site, daily social posts and ads that reach new people. Every add-on is month to month, so add or drop any of them any month.
Happy with the website you have? Buy any add-on on its own, no new site needed. Get add-ons only
More leads without ad spend
Show up in more AI and Google answers, and turn late-night visitors into leads.
One article every weekday, each written to answer a single question people ask AI about a business like yours, in your city.
- Written with your real prices, hours and details
- Each article targets one AI question
- Published on your site, structured for AI
A chat bubble on your site that answers questions from your own pages, day or night, then asks for a name and number so you can follow up.
- Trained on your site: services, hours, prices, location
- Collects name and phone, then lands on your board as a lead
- Every conversation emailed to you
- Chat leads get the Speed to Lead Plus+ follow-up too
Running your own ads?
Lead Connect brings those leads into your Northern Light CRM, so you get instant text and email alerts, they get automated follow-ups, and you now see all your leads in one place.
Running ads already? Your Facebook, Instagram, Google or TikTok lead forms feed the same CRM board, with the same instant text and email to you.
- One connection per platform covers every campaign on it
- Every lead tagged with the campaign and ad it came from
- Ad leads get the same follow-up as every other lead
Designed, captioned and published for you. Send us your photos, videos, programming and specials and we turn them into posts. Nothing to send? We create posts for your niche, branded to you, and repost what is going viral in your space.
- Reels, carousels, stories, short videos and graphics, in the formats each app rewards
- A hook up front and captions written for each app
- Connect your accounts in one click, never share a password
- First post within two business days
Ad management and scale
Pick a platform, then a pack. Bigger packs cover more services, more searches and a wider area, with more fresh ads, because at higher spend the same people see you more often.
We target search intent: people near you already looking for your business and your services, ready to call or book.
Spending more than $300 a day? Inquire for custom pricing.
- Near-me and service searches in your area, built, launched and tested every week
- Search ads plus retargeting creatives, with image and video on Scale and Dominate
- Retargeting included: visitors who left see you again across YouTube, Gmail and the web
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Management only: Google bills your ad spend to your own card
Facebook and Instagram ads run for you: more leads, real booked calls, and appointments that show up and sign up.
Spending more than $300 a day? Inquire for custom pricing.
- Campaigns built, launched and tested every week
- Image and video creatives, organic and AI generated
- Retargeting included: visitors who left see you again on Facebook and Instagram until they book
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Management only: Meta bills your ad spend to your own card
Get more from every ad lead
Your ad pack already sends every lead to your CRM board with an instant text and email alert. Ad Automation follows up for you, so more of those leads book.
- Speed to Lead Plus+: a text and an email from you within a minute, then a five-day follow-up
- Missed Call Text Back: every missed call gets a text back
- Automatic Google review asks after every win
- Win-back text campaigns for leads who went quiet
Hyper-targeted ads that follow your site visitors onto the platform you are not running a full pack on, so you show up everywhere they go.
- Running Meta ads with us? We retarget your site visitors across Google, YouTube, Gmail and the web.
- Running Google ads with us? We reach those same visitors on Facebook and Instagram.
- Built for businesses running one platform with us that aren't ready for full ads on another.
Want us to manage your ads?
See what we'd post.
No content? No problem.
Having content to run is the biggest headache with ads. We take it off your plate.
We make every ad from the photos and offers you already have, all handled for you on autopilot.
Short videos that show off your work and your team.
Vertical reels made for Instagram and Facebook.
Swipeable posts that walk people through your offer.
Clean image ads built from your own photos.
Search ads written for what people type into Google.
Display banners that follow site visitors across the web.
Each platform serves its own purpose.
Running a promotion or a special? Show it off.
Meta is where something visual gets seen. We turn your photos and offers into video ads, reels and static ads for Facebook and Instagram.
They're shown to people near you whose interests match your customers.
Heating, cooling, plumbing and electrical from one local team. Upfront prices, on-time visits and a clean home when we leave. Book your free consultation today.
Reach people who are already searching.
When someone searches for a business like yours near them, the best one in town or a service you offer, they already know what they want.
Google Ads put you in front of them at that exact moment, so your clicks come from real people ready to become customers.
Bring interested visitors back.
Most people who visit your site don't buy on the first visit. They're still interested. The timing wasn't right, or they got busy right before they bought.
Retargeting shows ads only to people who already visited your site, from an ad or on their own, and brings them back to your offer.
Every ad lead, the second it comes in.
- Instant alerts. A text and an email the moment a new lead comes in.
- Your custom CRM. See all your hot leads and prospects in one modern, clean place.
- See what works. Each lead is tagged with the ad that brought them in.
- Phone
- (555) 555-0142
- brianna@example.com
- Note
- Wants a free consultation this week.
- Phone
- (555) 555-0187
- marcus@example.com
- Note
- Asked about pricing for a first visit.
- Phone
- (555) 555-0163
- jenna@example.com
- Note
- Searched nearby and wants an evening time.
Owen Pierce
Paige Whitaker
Cole Bennett
Sydney Rowe
Ethan Vance
Maya Sutton
Dylan Reed
Harper Quinn
Mason Ellis
KJ Jhaveri
Social media, posted for you every day
One post a day, every weekday, on the channels your customers scroll. Each channel is its own add-on, so pick any mix.